Brands, communication and products

The market for equity release products has really taken hold over the last few years but who are the winners according to the target market? And given the increased volume of advertising and comment regarding equity release over the last few years, what is the level of understanding of consumers in the market of the products available, of regulation and of the sales and purchasing process?

This new syndicated study will look at equity release products, brands and communication and has both consumer and intermediary elements

The consumer study will:

	Provide an understanding of how the target market perceive the brands in the market and explore the brands that could offer the products
	Give insight into potential customers current understanding and attitudes towards the different products available and the sales and purchasing process
	Investigate reaction to equity release communication
	Explore the views of those who have already purchased and determine the effect the product has had on their lifestyle

The intermediary study will:

	Explore perception of product availability and choice and the merit of different product types
	Investigate views on who is getting it right today and who the new entrants are likely to be
	Explore the sales and decision making process identifying the key selection criteria including the impact of customer service
	Explore opinions towards comparative data software systems

This study is currently open to new syndicate members, please contact Julie Collier on 01273 834730 or email juliecollier@bdifferent.co.uk