Intelligent Research

Starting as a fundamental part of brand strategy, our research business has grown to encompass the full spectrum of qualitative research.

With an emphasis on problem solving and providing intelligent answers to often complex problems, Bdifferent always works as part of your company’s team. We gain an in depth understanding of the businesses we work with and the markets in which they operate, to provide research solutions that have a positive effect on your business.

Our research services cover most aspects of corporate and marketing strategy and implementation. Starting at the heart of the organisation, Bdifferent investigates the issues that influence corporate strategy - studying markets and determining customer needs, aspirations, interests and attitudes both now and in the future. We test ideas, thinking and propositions. We carry out research to determine organisational culture and climate. We investigate and audit how organisations communicate, promote and position themselves and we carry out research to develop, improve or reposition products and services.

Qualitative research, focus groups, depth interviews, telephone and in-home interviews, tracking, observation, brainstorming and innovation groups - we develop creative research methods and techniques tailored to the needs of individual projects and aimed at getting right to the heart of the issues.

And we don’t just present the findings, our skills in strategic analysis ensure that you are always provided with intelligent answers and recommendations that can be sensibly implemented to make an impact your business.