Brand strategy and research
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Bdifferent News
Being Different for a Decade
(London, November 22, 2010) Leading brand and research agency ‘Bdifferent’ celebrated a landmark, 10th anniversary this week with a reception at the Sanderson Hotel in London attended by a host of financial service providers who have benefitted from Bdifferent’s services. Guests included Laurie Edmans, CBE as well as clients from Fidelity, Schroders, AON, MGM Advantage, HSBC, UNUM, Legg Mason, IFAP, Towers Watson Bdifferent’s core offering over the last 10 years has assisted clients to define ‘who they are’ and ‘what they stand for’ in a highly targeted manner. Founding Directors Kim Bell and Teresa Roux, who have led the agency throughout this decade, firmly believe that the very essence of their agency’s name speaks volumes about their approach. “At Bdifferent, we believe that one of the fundamental keys to business success is finding and exploiting a central point of differentiation, hence our name” comments Kim Bell. “The sheer proliferation of product and service competition makes striving for a point of difference imperative. We work with financial services companies to help them find that point of difference. We use consumer insight to gain an understanding of what a company’s customers really believe about their products and services, which new products or services might match customer need and how they can position their brand to achieve differentiation.” With the financial services landscape continuing to evolve at an unprecedented pace, Bdifferent remain focused on a core desire to inspire heightened consumer engagement with their client’s offering, provide strategic insight and offer practical solutions. “The Financial Services industry in general has a long way to go to win back the trust from consumers and regulation is making a huge impact on how providers undertake business” adds Teresa Roux. “It is vital that every provider has an in-depth knowledge of their customers to service their requirements and to build a reputation which will differentiate them from the competition and facilitate an environment for growth.” With over 40 years Financial Services experience between the founding directors, a team of brand and research experts within their ranks, and a genuine passion to facilitate growth within their client groups, Bdifferent remain optimistic about the future of the financial services industry over the next 10 years. In conclusion Teresa Roux comments: “There are many future opportunities for growth in the financial services sector, it will be those with a vision for differentiation, those able to fully understand their customers and those who adopt a re-energised desire to be relevant who will succeed in a sector full of opportunity.” ****** For further information contact: Kim Bell; kimbell@Bdifferent.co.uk Teresa Roux; teresaroux@Bdifferent.co.uk Directors Bdifferent T: 01293 601901
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