This is site is designed for modern browsers.
You seem to be using an out-of-date browser like IE8 or below.

To view this site, please switch to any other browser such as Safari, Chrome, Firefox, Opera, IE9 and above.
Or you can use your phone or tablet.



Contact Bdifferent:

Tel: +44 (0) 1293 601901

info@bdifferent.co.uk

 

 

 

 

 

 

 

 

 

 

Our Clients

We like to build long-term relationships with our clients and some current relationships go back to our inception. Global financial services brands or small boutiques, we take the time to get to know the client team and develop an in depth understanding of the projects we're involved with and their benefit to the business. With Bdifferent you'll always feel like our most important client.

Case studies:

How do we become the 'go-to fund manager' for real estate investment?

A well known global investment company needed to establish current perceptions of the brand in order to determine how big the gap is between where the company is now and how far it has to go to achieve its aim

Differentiating a corporate banking proposition

A banking client with ambitions to become one of the UK's leading corporate banking organisations engaged Bdifferent to determine how they could differentiate their offering amongst the corporate banking market

We've developed an impressive list of global clients, we'd love you to join them

Contact us today   

How do we become the 'go-to fund manager' for real estate investment?

A well known global investment company needed to establish current perceptions of the brand in order to determine how big the gap is between where the company is now and how far it has to go to achieve it's aim


Our Solution

We ran a series of in-depth interviews across European markets with institutional investors to explore:

  • The general perceptions of the global property market place, in each territory
  • The key factors influencing choice or recommendation of fund managers for property investments
  • Awareness and perception of fund managers for property investments operating in each territory
  • Perceptions of the key players in terms of brand image/reputation, product offering, investment performance, financial strength, quality of funds/fund managers/performance, position in the market, outlook and service

The Outcome

  • A detailed report on the market and their expectations
    Who is well thought of in the market and who should our client 'worry about'
  • Competitor mapping on key perception criteria and positioning
  • Recommendations on:
    • Positioning in the company to appeal to this specific and hard nosed target
    • The elements that need to be put into place to improve perceptions and drive awareness, perception and new business
  • The company are well on the way to meeting their positioning objective
×

Differentiating a corporate banking proposition

A banking client with ambitions to become one of the UKs leading corporate banking organisations, engaged Bdifferent to determine how they could differentiate their offering amongst the corporate banking market


Our solution

  • A series of depth interviews with FD's CFO's who had recently started a relationship with the bank, exploring what lead to their banking decisions, what were their criteria for choice
  • More importantly, we delved deep to determine what is really important to this high level market, what can differentiate the offering and what are the 'nice to haves'

Resulting in recommendations which lead to:

  • The implementation of a number of changes to the positioning and proposition to further cement relationships
  • Revised sales and communication processes for attracting new business and to begin the process of differentiation
×