Syndicated Research

Introduction

Case Studies:

Treating Customers Fairly

Trade Advertising

Equity Release

Treating Customers Fairly

Treating customers fairly

Even with changes to regulatory structure, TCF is not going to go away and the FSA continue to fine companies for misleading or not treating customers fairly

The FSA have stated that they expect providers to have robust and effective TCF management information, based on qualitative analysis not just quantitative data.

The Bdifferent study offers the most effective way for you to regularly test and measure your communication against TCF requirements

The main focus of the study is to determine whether your communications effort is meeting TCF standards and what, if anything, do you need to improve?

It will also offer insight into:

• Current attitudes to savings and investments
• Awareness and understanding of types of investment products
• Perceptions of length of investment, risks and charges
• Perception of investment companies and their product suite
• Strengths and weaknesses of your company’s communication benchmarked against other syndicate member companies
• Brand alignment and competitive positioning