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Markets,
customers, brands and products need constant evaluation to ensure they
are as relevant today as they were yesterday and will continue to be relevant
as the organisation grows.
That’s where Bdifferent comes in - we work with companies and brands
to help ensure they are one step ahead, to ensure they are different
from
the competition. Reviving, reinventing, repositioning and most importantly
researching companies and brands, markets and distribution, products,
promotion and communication.
More than brand thinkers, much more than researchers – Bdifferent
is a group of strategic thinkers with a track record of implementation
– our clients have found it a potent and effective mix.
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 Brand Strategy
Always underpinned by research, we deal
with issues such as positioning, naming, vision and value formulation,
corporate identity, internal culture and climate.
Intelligent Research
A wide spectrum of qualitative research specialising
in brand, new product development, distribution, pricing, organisational
culture and employee satisfaction, advertising and communication.
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